D2C Growth Consultant & Executive Coach — Toronto | Montreal

Growth takes more than tactics.

Over the past 17 years, I have helped build and scale D2C brands like Dyson, KITS, Clearly, and EyeBuyDirect. What I have learned is clear: growth rarely announces itself. It has to be found, tested, and built deliberately.

Currently at capacity — join the waitlist
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$0B+
Career Revenue Growth
0+
Years in D2C
0
Brands Scaled
0
Public Companies
Brand Strategy Performance Marketing Lifecycle & Retention Team Building Career Coaching Go to Market Analytics & Measurement Interview Prep Brand Strategy Performance Marketing Lifecycle & Retention Team Building Career Coaching Go to Market Analytics & Measurement Interview Prep

Start with the customer.

Understand the problem they are trying to solve. Build something that actually helps. Say what it does. Make it easy to buy. Measure whether it works.

If growth is not happening, something in that chain is broken.


I have sat where
you are sitting.

Staring at a CAC that does not make sense. Deciding whether to invest in brand or performance. Figuring out if the team structure is right. Building the measurement framework that ties it all together. I have been through all of it, and I know how lonely those decisions can feel.

My career spans the full marketing stack: brand, performance, lifecycle, analytics, creative, and team building. I have led through an IPO, built marketing orgs from scratch, transitioned companies from agency to in house, and scaled D2C businesses across multiple categories and geographies.

Now I work with growth stage companies who want that experience without a full time executive hire, and with marketing leaders who want a practitioner in their corner as they navigate the next chapter of their career.

$0B+
Career revenue growth
0
Brands scaled across 3 countries
0
Public companies (KITS & Clearly)
0
$450M acquisition (Essilor)

Companies I have built with

Phoenix Digital Health KITS.COM Dyson EyeBuyDirect Clearly

Two ways I can help.

01
Currently at capacity

D2C Growth Consulting

For growth stage companies where the marketing function has not caught up to the product. I embed with your team and build the strategy, systems, and playbooks I have spent 17 years refining. Not advice from the sidelines. Real operating partnership.

Join the waitlist
02

Marketing Career Coaching

For marketers navigating the jump to director, VP, or C-level. Interview preparation, career strategy, leadership transitions, and the kind of direct feedback you can only get from someone who has hired, promoted, and passed on hundreds of candidates.

What I offer
Rob is truly one of the best marketers in our industry. He sets a vision for his team and then brings them together to achieve category leading outcomes. Anyone looking to work with a world class leader, team builder and marketer should reach out.
Roger V. Hardy — CEO, Hardy Capital & KITS Eyecare (TSX: KITS)

The full picture.

Career
2025 — Present
Chief Marketing Officer
Phoenix Digital Health
Building the marketing function across two brands in regulated digital health. Transitioning from agency dependent to fully in house.
2020 — 2025
CMO → CCO → CMO
KITS.COM (TSX: KITS)
Built the team from two people to a full in house organization. Transitioned all major functions from agency to internal. Scaled to $200M+ through IPO.
2016 — 2019
Director, Direct to Consumer
Dyson
Scaled D2C from 5% to 25% of total business revenue in Canada. Built the channel from scratch and opened the first Canadian Dyson retail store.
2014 — 2016
eCommerce Director
EyeBuyDirect (Shanghai)
Led a complete rebrand and international expansion. Built and managed an international marketing team based in Shanghai.
2007 — 2014
Coordinator → Marketing Director
Clearly (TSX: CLE, acquired by Essilor)
Seven years from entry level to director at a public company. Built foundational marketing processes during high growth. Part of the team behind the $450M Essilor acquisition.
Education & Recognition
Kellogg–Schulich Executive MBA
Northwestern University & York University
Class of 2020
Bachelor of Business Administration
Simon Fraser University (SFU)
Marketing and International Business
2025 Direct 60 List
The Lead
Recognized as one of the top executives redefining go to market strategy.

Interested? Let me know.

Tell me a bit about yourself and what you are looking for. I will respond within 2 business days.