Over the past 17 years, I have helped build and scale D2C brands like Dyson, KITS, Clearly, and EyeBuyDirect. What I have learned is clear: growth rarely announces itself. It has to be found, tested, and built deliberately.
Start with the customer.
Understand the problem they are trying to solve. Build something that actually helps. Say what it does. Make it easy to buy. Measure whether it works.
If growth is not happening, something in that chain is broken.
Staring at a CAC that does not make sense. Deciding whether to invest in brand or performance. Figuring out if the team structure is right. Building the measurement framework that ties it all together. I have been through all of it, and I know how lonely those decisions can feel.
My career spans the full marketing stack: brand, performance, lifecycle, analytics, creative, and team building. I have led through an IPO, built marketing orgs from scratch, transitioned companies from agency to in house, and scaled D2C businesses across multiple categories and geographies.
Now I work with growth stage companies who want that experience without a full time executive hire, and with marketing leaders who want a practitioner in their corner as they navigate the next chapter of their career.
Companies I have built with
For growth stage companies where the marketing function has not caught up to the product. I embed with your team and build the strategy, systems, and playbooks I have spent 17 years refining. Not advice from the sidelines. Real operating partnership.
Join the waitlist →For marketers navigating the jump to director, VP, or C-level. Interview preparation, career strategy, leadership transitions, and the kind of direct feedback you can only get from someone who has hired, promoted, and passed on hundreds of candidates.
What I offer →Rob is truly one of the best marketers in our industry. He sets a vision for his team and then brings them together to achieve category leading outcomes. Anyone looking to work with a world class leader, team builder and marketer should reach out.
Tell me a bit about yourself and what you are looking for. I will respond within 2 business days.